What is Kraken CTR software?
Kraken is SEO Viper Tools’ cloud-based CTR campaign tool for SEO professionals and agencies. It creates campaigns aimed at Google Search and Google Maps visibility, using real cell phones and real IP addresses. You can work with configurable actions and recipes, organize the campaign around your target, and choose the search mode that fits the task.
The practical advantage is control in one product: ordinary searches, voice searches, brand-focused queries and mixed searches are available within the same software family. Kraken also supports Bing, Brave and DuckDuckGo alongside Google. Those options give you more ways to organize the work without turning every platform into the same campaign.
Four search modes, explained
| Mode in Kraken and Chronos | What it means | What to review |
|---|---|---|
| Google Search | A conventional text-query search workflow. | The query, target destination and campaign delivery. |
| Google Voice Search | The newly released Google voice-search option. | The spoken-query workflow and available controls in your account. |
| Branded searches | Queries containing the business or product name. | Brand-only and brand-plus-service terms as separate groups. |
| Mixed searches | A campaign combining the three options above. | The selected mix and the results for each type where reporting permits. |
Google Voice Search is now included in the recent Kraken, Mad Maxx and Chronos update. The release note records the confirmed change. For a closer look at the distinction between a voice-search feature and a website’s visibility in spoken answers, read the Google Voice Search guide.
Google, Bing, Brave and DuckDuckGo
Search engine choice and search mode are different decisions. Kraken’s engine list includes Google, Bing, Brave and DuckDuckGo; the voice feature described here is Google Voice Search. Do not assume that a Google voice workflow exists for every other engine. Check the available combination in the current interface when setting up the campaign.
An agency working across several client accounts can group its work by engine, target and purpose. Keep those groups distinct when reviewing outcomes. A change in a Bing result does not establish a change in Google Maps, and more campaign activity is not automatically more customer demand. Our multi-engine campaign guide gives you a practical comparison framework.
Where Kraken fits in the Viper toolkit
Choose Kraken for configurable CTR campaigns
Kraken is the direct route when you want to work with campaign actions, recipes and search-type choices. Campaigns run using real cell phones and real IP addresses. Device delivery should still be reviewed separately from business outcomes such as qualified inquiries and sales.
Choose Chronos Easy Mode for a planning-led start
If you want to begin with a website, review opportunities and work from a campaign plan, compare Chronos Easy Mode. Both tools support Google Search, Google Voice Search, branded and mixed searches, with Google, Bing, Brave and DuckDuckGo available. Choose the starting workflow and plan inclusions that fit your client accounts.
Choose Mad Maxx for the local Live Drive workflow
Mad Maxx focuses on location-based campaigns and Live Drives. It is the relevant comparison when the business location and surrounding area are central to your work. The tool comparison brings the three product paths together.
Why consider Kraken?
You get software, instruction and a direct line to the person building the product. Michael creates SOPs and training videos, answers support questions himself and continues developing the tools. For customers choosing an eligible bundle, the weekly Platinum mastermind adds time to work through questions with Michael and other practitioners.
Compare Kraken on those concrete points: device infrastructure, available engines, mode controls, plan allowance, training and support. Choose the plan that fits your campaign volume, required controls and support needs.
What can CTR campaigns establish?
The rationale behind CTR work is that search interactions can contain information about relevance. Google describes using aggregated interaction data. That statement does not validate a particular commercial campaign or promise a ranking increase. Kraken provides campaign functionality; visibility changes need to be measured with a documented baseline and considered alongside other SEO work.
Start your review with our CTR guide and SEO evidence checklist. Keep delivery, rankings, genuine organic clicks and business results as separate measures. Real phones and IP addresses are product characteristics; they are not proof of real purchase intent or a guaranteed outcome.
Questions before you choose
Does Kraken support Google Maps campaigns?
Yes. Kraken supports campaigns for Google Search and Google Maps. Compare the settings and allowances for your use case before buying.
Is Google Voice Search available now?
Google Voice Search is available in Kraken, Mad Maxx and Chronos. See the latest product update for details.
Does every Kraken plan include the mastermind?
No. Compare the plan cards below. The Kraken + Mastermind bundles are identified separately from the standalone option.
Does using real hardware make a campaign Google-approved?
No. Google’s policy prohibits unauthorized automated queries. Real hardware and IP addresses do not by themselves establish permission or remove that policy risk. Review Google’s published policy before deciding how to use the tool.
Kraken with Live Drives · Measured results
See the Beverly Hills plastic surgery SEO case study
Compare three dated local-pack ranking grids from Michael’s campaign, including mommy-makeover top-three coverage rising from 0% to 30%.
Explore the Kraken + Live Drives case study ↗